In 2004, fashion designer Idit Barak opened her tiny 34 square-meter
store Delicatessen in her native Tel Aviv, Israel. Barak’s store fit
right in with the designers, artists, boutiques and coffee shops that
were slowly turning the Gan Hahasmal (=Electric Garden, named for
Israel’s first power station opened in 1923) neighborhood funky after
its unofficial role as Tel Aviv’s red-light district for some time.